This is not a new venture for the German-owned supermarket chain, they already have travel divisions in other countries. They have combined forces with 'On Holiday' and 'Eurotours' International to provide around 150 well-priced deals on a new website: alditravel.co.uk.
The website launches in January 2009, in the meantime, work is going on behind the scenes to prepare the portfolio.
The Aldi brand was launched in Germany by the Albrecht brothers when they took over their mother's grocery store in 1946. Though they are now retired, they remain in fact, the richest men in Germany.
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